It’s not always enough to design something for a client, especially the way things are today. Today, we need our clients engaged in the design process. We need them involved in a collaboration perhaps not of equal but of complimentary talent, information and motivation.
Very often you’ll need to educate the client to a point where they become aware not only of design but of how to think about it.
Really? I’ve been doing this almost 38 years, and I have done my best to learn something or some hundred things EVERY DAY, including weekends, and I’m supposed to share this with every client? Worse, I’m supposed to share how I reached my conclusions? Impossible, you’ll likely say.
And you’ll be exactly right. Unfortunately…

There’s some younger, smarter, more tech facebook twitter pinterest houzz cultivate whatever-savvy individual who has decided that he can simply get between you and your client and take the work you rightly should be doing. Worse, that person may not even have any schooling in design. Five years from now, this guy’s your competition…
And that’s exactly wrong, given the predictable result.
Unfortunately…
Right and wrong, in this case, are irrelevant.